Stop Paying Your Unprofitable Customers!
15% – 40% of your customers are actually costing you cash out of pocket every time you sell to them. This article explains why a focus on building market share instead on earning a profit dooms a company to failure and why it’s so important to stop paying your unprofitable customers to keep coming back! Read the article…

The Hidden Benefits of Repeat Business
One of the most valuable assets your company can have is a core of solid customers who buy from you over and over. The benefits you receive from building and maintaining long-term relationships with them will amaze you. Most companies spend huge sums of money trying to attract new customers while ignoring their existing ones. They don’t seem to realize that their existing customers are one of the best sources of full-profit, additional sales. Read the article…

Choose or Lose – (An Inc. Magazine article)
Judy Corson and Jeff Pope, co-founders of Custom Research Inc., realized they could grow their company and double their profits by cutting their customer base in half. In this Inc. Magazine article they explain in detail the steps they took to dramatically increase the profitability of their business. The article was originally written in December, 1998 and the steps CRI took then are still being followed. In fact, they have strengthened the requirements needed to become one of their customers. A must read for anyone who thinks sales volume alone is the key to success. Read the article…