Judy Corson and Jeff Pope, co-founders of Custom Research Inc., realized they could grow their company and double their profits by cutting their customer base in half. In this Inc. Magazine article they explain in detail the steps they took to dramatically increase the profitability of their business. The article was originally written in December, 1998 and the steps CRI took then are still being followed. In fact, they have strengthened the requirements needed to become one of their customers. A must read for anyone who thinks sales volume alone is the key to success. Read the article >>
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