High-Impact Workshop Program

Profit Margin Mastery is a program developed by Fat Margins to teach business owners how to increase both the profitability and market value of their businesses.

Program participants learn strategies, techniques, and skills that typically result in profit margin increases of 5% – 50%, net income growth of 20% -200%, and the addition of $200,000 – $500,000 to the market value of their companies. An added bonus is that their companies are transformed into highly valuable and saleable assets.

As a participant you’ll see almost immediate improvement in the financial performance of your company. However, you’ll experience an even greater impact from the program over the long-term, as profitability accelerates and market value goes up significantly.

The High Impact program has been designed for business owners who want to quickly propel their businesses to greater levels of profitability and who want to concentrate their learning into a short time period. The program includes, not only a high impact workshop, but also pre-workshop submission of financial information, bi-weekly group webinars, and bi-weekly individual telephone consultations.

The program is conducted by Chuck Moyer, Fat Margin’s founder and president.

There are four distinct parts to the program.

Part One – Preliminary discussions and data gathering
Prior to the workshop, you’ll have a telephone conversation with Mr. Moyer so that he can learn about your company, your challenges, and your goals. You’ll also submit selected financial and operating information to Fat Margins. This information is used to prepare customized materials for your use at the workshop and so that Mr. Moyer can learn even more about your company prior to meeting.

Part Two – An interactive, two and one-half-day workshop

Here, you’ll learn the principles, strategies, and techniques that enable you to significantly increase your company’s financial and operating performance. The workshop begins on a Thursday afternoon and concludes in the late afternoon on Saturday.

While at the workshop you use your own company’s data so that your learning is realistic and far more impactful. Your information is secure at all times and will not be shared with other attendees.

During the workshop you, in conjunction with Mr. Moyer, will develop highly personalized models and worksheets that are yours to keep. You’ll use each of the models and worksheets again and again over time as you continue to grow and improve your business. As a participant in the Profit Margin Mastery program you’ll receive:

  • Detailed competitor analysis worksheets that show how your company stacks-up against your competitors. You’ll learn your strengths and weakness so you can take the necessary steps to bolster your position and out-sell your competitors more effectively.
  • A comprehensive marketing plan that will keep you on target as you continue to improve your business. The plan gives you a timeline and step-by-step actions to take so that your marketing program never misses a beat.
  • A powerful marketing statement that you and your staff will use to quickly communicate your unique market niche to customers and prospects.
  • Reformatted financial statements that are much easier to understand. The statements will be organized in a way that clearly separates fixed and variable costs, making it much easier to create realistic budgets and cash flow statements.
  • Realistic, forecasted financial and cash flow statements that accurately reflect expenses and profitability at different sales levels. Never again will you have to wonder why your numbers didn’t turn out as planned.
  • A business valuation template that helps you track the growth in value of your business as profitability improves.
  • A price/cost change calculator that you’ll use over and over to see what impact price or costs changes will have on your company, if implemented. No more shooting in the dark, praying and hoping.


Profit Margin Mastery
is hands-on and highly interactive. During the workshop, you’ll participate in small group “mini hot seats” where each attendee gives and gets feedback and ideas from the other participants. You benefit from the collective wisdom of the group – all experienced business owners like yourself.

Included with the workshop is a detailed manual, packed with information that you’ll take home with you and continue to use again and again as you work to increase your company’s profitability.

Part Three – One-on-one telephone coaching
Speak directly with Chuck Moyer every other week for six months along with email and telephone responses to your questions as you implement the principles of Profit Margin Mastery.

Part Four – Group webinars
You’ll be an active listener and participant in group webinars that are available only to those who attended the initial workshop. They are hosted by Chuck Moyer every other week for six months. The webinars reinforce the course materials and up-to-date on the latest developments so you stay firmly on track toward your profit goals.

They also allow you to learn from your fellow workshop participants, strengthen relationships with them, and have an active support community. Webinar weeks alternate with one-on-one coaching weeks.

As part of the program you’ll also develop and implement tailored systems that will increase your referral sales, repeat sales, add-on sales, and up-sales. These systems are extremely valuable because they generate sales with little or no additional marketing cost.

Ensure Your Future By Investing In Your Business Today.
Your investment in the Profit Margin Mastery program is $9,000, payable in six monthly installments of $1,500 each, either by cash or credit card. As an added bonus, if you pay in full before the program starts, you pay only $7,500, a savings of $1,500. That’s one free month when you pay for the entire program in advance.

Your enrollment includes:

    • Breakfast, lunch, and dinner during the workshop
    • Two nights hotel accommodations
    • The workbook and business building models and worksheets described earlier
    • Six months of bi-weekly, one-on-one telephone coaching
    • Six months of bi-weekly webinars
    • Email and telephone answers to program implementation questions

Additional members of your team are welcome to participate in the program for an additional investment of $750 each (Hotel accommodations and business models not included.)

Your investment in the Profit Margin Mastery program will reward you, not only with significant increases in income over the next year, but for years to come at an even faster rate.

Enroll Now. Participation is Limited.

Profit Margin Mastery is strictly limited to 12 dedicated and highly motivated business owners due to the hands-on, interactive nature of the program. Workshops fill up fast and enrollments are accepted on a first-come, first-served basis.

Don’t let this opportunity pass you by. Contact us or call toll free, (877) 373-0710 to enroll now.

The sooner you incorporate the principles of Profit Margin Mastery into your daily routine, the sooner you’ll stop losing thousands of dollars each month as a result of the profit leaks that are hidden in your business right now. You’ll learn how to plug them so that you start earning far more while growing the market value of your business substantially.

Guaranteed.

Your company will earn an absolute minimum increase in its contribution margin of $25,000 more in the next 12 months than it earned in the last 12 or your money will be refunded in full.
Stop leaving money on the table and start getting paid in full for the value your business delivers to your customers. The sooner you start, the sooner your income will take a quantum leap upward.

Subscribe to the Fat Margins Journal
The Fat Margins Journal is a blog that contains articles of interest to business owners and others interested in maximizing profit margins. It’s published weekly and is FREE. Other than occasional announcements of up-coming Fat Margins programs, no advertising is included in the Journal – only the latest tips, research findings, strategies, and similar information so that you can be alerted to new developments that you can use in your business to make it better.

You can subscribe either via email or RSS subscription. If you would like to receive the email version, simply enter your name and email address is the space provided. Of course, you can cancel at any time.

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Ask Chuck
Faced with a profit margin question or problem? Want to make a comment? Simply use the Contact Form or call toll-free (877) 373-0710 weekdays between 9 am and 4 pm and let us know. You will receive a prompt reply.