Susan Ault, Sales Consultant, Physicians Computer Company, Pleasanton, CA

Throughout my sales career I believed that the only way to compete was by under-selling the competition. One day at Chuck’s workshop not only showed me how much more effective it was to sell the benefits of my system but taught me how to do it. My close rate has gone up 15% and I’m getting full price instead of discounting to the bone – a 3 – 5% increase.